Last week marked the fifth-annual Fashion Revolution Week – a global initiative that promotes greater transparency across the fashion supply chain. Launched in 2014 on the first anniversary of the Rana Plaza disaster, the week encourages suppliers to reevaluate their priorities and processes and consumers to consider their garments’ histories by asking brands #whomademyclothes.
Now Twitter’ superstar, this hashtag was originally invented to reach out to the brands, as easy as posting a label on social media. It is amazing how brands sit up and take notice. Increasingly, companies are taking the issue of transparency seriously, but there is still a long way to go.
Staged around the world, the event also raised the biggest issues and scandales fashion faced over the years, from climate change and ethical practice to gender equality. Martine Parry, Head of Press at Fashion Revolution and Fairtrade Foundation aims to encourage “tangible solutions for brands, artisans, citizens and stakeholders alike”.
So many fantastic ideas emerge every year from this week and I wanted to share some with you.
Wear the Walk is a startup that allow members to suscribe for latest fashion clothes and accessories rental (£30 to £60 per month), which allow you to choose one or two items and swap them each month (this includes dry-cleaning yay!). This is a trend set to grow. According to a report by Allied Market, the global clothing rental market was worth $1bn (£700m) in 2017 and is estimated to reach $1.8bn by 2023.
You can also make your own wardrobe go further for free by taking part in clothes swaps. Big cities are hosting more and more swaps events, the easiest way to find some remains Facebook pages. I’ve done a few myself and not only I’ve had the best girl-moments but I also echanged lots of pieces that I wasn’t wearing anymore against new treasure that I cherish. Check out the tool kits to help you on your way at Global Fashion Exchange – or simply organise some with your friends!
Independent ethical clothing brands from around the UK exhibied at London’s Brand Museum last weekend presenting viable, ethical and no less fashionable alternatives to high street, fast fashion brands. Organised by Safia Minney, activist -and absolute pioneer founding People Tree back in 1991 (if you read the blog before you know how much I love this brand/woman) and now the CEO of vegan footwear brand Po-Zu shoes. There are so many beautiful brands out there, here is the list of this year’s event, check them out!
Belles of London
Deakin and Blue
Fabric for Freedom
Gold is a Neutral
House of Sankofa Collections
Ted and Bessie
Where Does It Come From?
Supporting the revolution
To mark its fifth anniversary, Fashion Revolution launched its manifesto at the Houses of Parliament. It covers everything from human rights to ecological duty, bringing together amazing ethical brands, beautiful fashion and inspiring speakers to encourage you to #BeTheChange and wear your values. We have a responsibility to look after our clothes, wear them well, keep them in circulation and not throw them away after a few wears. We might even sew a button back on here and there; mend a hole. We need to treat our clothes with respect and keep them in circulation so that, ultimately, we buy less and waste less.
-Sorry for using the same illustration again, it is just a great one-