Black & Lace Shirt by People Tree
While the winter is getting to its worst and the new collections start to hit the stores -making us desperate for spring- I wanted to flashback to Spring Summer trends and how to make the most of it in a sustainable way.
Last year was quite intense, rhythmed by political scandals, climate disasters and economic uncertainty. Since the 80’s, the fashion industry has became more and more aware of its impact on the environment. Nowadays, television and social-medias have brought the awareness into our homes and people are slowly waking up to the impact of their clothing choices.
Brands are listening. The fashion world takes inspiration from its environment and the CRSS19 fashion shows have seen more grown up designs, most of the looks were wearable in everyday life: minimizing waste, highlighting basics and utilitarian pieces. The main colour is beige in all its shade which again is more natural and pure. The collections make you wonder, “What do I really need?”. And this is exactly the question we should ask ourselves while building our seasonal and continuative wardrobes. Don’t get me wrong, I am aware that some other trends are Tie&dye and the whole Californication vibe, but let’s turn the question around “Do you really need this?”.
Of course, the most obvious way to be an ethical consumer is to start buying fewer, nicer things and ideally from companies that specifically support ethical practices (yes there are many, potentially the topic of my next post). This is to say, fast-fashion is out. Even if I would hope that it becomes demonised in the same way that plastic recently has, the truth is, changes remain inexistent. Fast fashion has followed a trend similar to the fast food chains that inspired its name – explosive growth, low prices, massive popularity and consumption.
Where most of us are very much aware of the damages fast-food have had on our lifes, will it not be time to wake up to the harm of fast-everything? Anyhow, below are few good reasons to start boycotting fast-fashion.
Human rights -Aka. #WhoMadeMyClothes
Human rights violations, supply chain practices, implication in tragedies -the Rana Plaza collapse, collusion in promoting over-consumption, air and water pollution, habitats destructions -the Aral Sea…
Creativity -Aka. #BoycottZara
Every fast-fashion piece was inspired from actual designers and artists. I also know it is the exact reason why it does so well, but when you think about it, what is their legitimacy?
Budget -Aka. #ShoppingAddict
Shopping makes us feel good, and I am the first one to plaid guilty here. Also the cheapest the clothes are, the more you can get and the more addicted you become to shop. Sustainable clothing costs a lot more than fast fashion does, and while we could afford it by ‘simply’ buying less, telling a shopping addict to buy only one or two expensive items a season is like telling an alcoholic to go out and drink Virgin Mojitos.
I have been a massive shopping addict myself. However my ecological engagement made me boycott the high-streeters for the last 6 months. When you quit buying the cheapest, you start to get creative and more fulfilled: choosing better and nicer pieces, going to vintage shops more, rediscovering the greatness of proper craftsmanship. I got myself few high elevated pieces in cashmere and silk that I am wearing all the time, and I saved enough to get myself a full-on girls trip to Seoul in April so you know… kind of worth it.
We might not be able to shop ourselves into a better fashion industry. But we can shop ourselves into less waste and different ways of thinking about what we buy. And that’s a start.
Buy Smart, Make it Last!